FLIRTing with the Crowds

The Finland launch of the awaited Monocle magazine got delayed by two weeks (until 27th Feb). As a big fan of Wallpaper magazine I’m really looking forward for this new offering. At least the website looks fresh, slick and promising.

I have no data on this, but I’m pretty sure these kind of lifestyle magazines haven’t suffered from the competition from online media like newspapers / more informative mags (& TV) have. A good magazine is a trusted item you take with you for those long rides on an aeroplane/bus/train to refresh yourself with. Also the ads are there to entertain and inspire, not just as useless clutter. A mag doesn’t demand electricity and is ready from stand-by to full functionability in 0.1 seconds. In short, it’s the ultimate on-demand media.

And of course it looks really good on your coffee table.