FLIRTing with the Crowds

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This is for the time being the last of my ‘FLIRT model for Crowdsourcing’ posts. If you don’t know anything about the FLIRT, is suggest you start here, and move up through Focus, Language Incentive, Rules and Tools.
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The final ‘element’ in the FLIRT model is the C4, the different groups participating in crowdsourcing. This part […]

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Finally we come to the last of the FLIRT elements, the Tools of the crowdsourcing effort. Without properly executed, functional, usable and well designed platform and tools, even the best founded effort goes to waste. This issue is in large part technical and should reflect the decisions taken in the previous stages of the FLIRT […]

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Well functioning crowdsourcing communities always rely on clear, explicit, and shared rules to deliver an experience that is productive, fun, easy to comprehend for all parties involved, as well safe for everybody to engage in. Rules direct action in the collaborative effort and work as ‘the book of laws’ in disputes. It is necessary to […]

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What’s in it for me? That’s a question everybody makes – implicitly or explicitly – when faced with a proposal to co-operate and co-create. Quite naturally, monetary incentives are widely used in crowdsourcing efforts (a few cents per HIT at amazon’s mturk; $2000 in cash and benefits for each design taken into production at threadless; […]

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Once you’ve set up the Focus: which business area to engage the crowds in; the people to talk to; the extent of collaboration and depth of control granted, it is time to delve into the second FLIRT element: Language.
A company’s needs are clearly not top of mind for the customers and even if you have […]

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The First element of the FLIRT model is Focus. Focus is what connects the collaboration effort to the strategy level of the firm. In the Focus phase, business goals and needs are reflected on the needs and perceptions of the customer, not forgetting to assess what is doable within the constraints of organization strategy and […]

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The FLIRT model of Crowdsourcing (which I initially outlined here), has recently reached the point that can be reached with the case material and informal discussions I’ve gathered during the winter of 06/07. Before finalizing* it, it is still essential for the framework to go through a kind of validity and relevancy check through discussions […]

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BMW launches PACE, a Pursuit Across Europe. Advergaming is not anymore a flash banner, where you try to hit the target with the product advertised. PACE is a full-length race game through the cities of Europe in 3D! The game is divided into episodes and you can (after registration) modify your BMW by buying different […]

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Some buzz has recently been generated around Jimmy Wales’s apparent move to search engine business with Wikia Search. While it has been argued that, especially with the reported gamings of Digg and similar services, introducing a human element to online search is sure to introduce also attempts to artificially work the system, others assert […]

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Summer is slowly creeping to northern hemisphere, although the weather during Vappu was still quite freezing. As a result, bikers are again beginning to fill the streets of Helsinki, a great biking city by the way, although not quite at Amsterdam’s level.
Because of this, I wanted to bring forth some of this year’s cool bike […]

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