BMW launches PACE, a Pursuit Across Europe. Advergaming is not anymore a flash banner, where you try to hit the target with the product advertised. PACE is a full-length race game through the cities of Europe in 3D! The game is divided into episodes and you can (after registration) modify your BMW by buying different kinds of enhancements to it along the way. Also the challenge level rises as you advance. Beautiful sepia-toned (also saves bandwidth compared to full-color) execution and realistic (well, enough realistic for an advertisement!) handling. 9/10: missing force feedback drops one point. (Why do I feel like I’m writing a game review?)
Almost missed a meeting because of this one.
via adverblog
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