FLIRTing with the Crowds

A new and extensive study by Maaretta Törrö for VTT contributes to the global intellectual capital brokering (read: crowdsourcing) environment by stating that there still lies a large unexploited potential in collaborating with the crowds. It’s nice to see the Finnish VTT (Technical Research Centre of Finland) focusing strongly on social media and sociality in innovation. They have over the last couple of years produced many good and comprehensive papers on the subject ranging from business models to mobile web and semantic user-generated media and have in the process certainly brushed up their dusty image at least in my view. Enjoy.