FLIRTing with the Crowds

Collaboration and sociality in design, business & technology

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Reinforcing Brand Experience

January 15th, 2008 · No Comments

I just watched the macrumors live keynote coverage from macworld full with pictures and stuff and also the video. Everything was gleaming, clean, user-friendly, well thought out - everything was working to a perfect (i)tune. The world’s most amazing (well, they say it is…) ultra portable laptop was introduced. All well and good, I thought.

Just a moment ago, I needed to book a job meeting, for which I needed to power on my work laptop (a Dell). “No bootable device found” was the message. Hard drive is apparently gone. This came on top of some ten other grievances with my Dell/Windows that I had accumulated this week only.

I’m so happy my home computer is a Mac.

Tags: marketing · technology

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