Hotter, colder, hotter, hotter…

Location. The most hyped of the final frontiers. Google finds over 40 thousand hits for the word combination “location based advertising”, but I have yet to see one location-based mobile app that would be widely applicable, well functioning and above all beneficial to the user (Yelp gets close but is no use in Finland). As [...]

Dreams are worth fighting for

A light one for the weekend: one of my favorite short animated films of all time:

And because this is a blog on mass participation, a remixed version:

We can’t help you if you…

Want to make your brand more human – but won’t commit any human resources to the task
Want to achieve something outstanding and out of this world – but require us to fit it into traditional formats
Want creative media usage – but cast media budgets and types in stone a year earlier
Want to create discussion and [...]

Volvo leaps into Facebook age

At a time when Facebook is already a favorite hangaround for the young and influential, Volvo has discovered a nifty way to gain attention for its recently updated S60, which will be unveiled next year in Geneva. The company hired a known artist to paint the car and recently published the piece. The interesting thing [...]

Eight ways to kill an idea

Sent today by a colleague (original work by Scott Campbell):

Brilliant.

On Finding Zen

I’m pretty much a classic case of the kind of attention-deficit/hyperactivity disorder. Perhaps not the clinical kind but the kind caused by the modern western society – with the overflowing abundance of things to do with our lives. I usually feel the need to try just about everything that comes in my path just for [...]

Advertising = Recycling

As everybody knows, despite it being commonly cited as a ‘creative’ industry, advertising is in essence collecting, analyzing, recycling, fusing, mixing and matching existing events and phenomena in pop culture, music, current affairs, movies, great moments, comedy, horror, job, relationships – life in general.
Sometimes advertising can also be directly recycling other advertising. Or what do [...]

Recession-proof Design Business

How do you thrive when all other companies are downsizing or going bankrupt. Why, by collecting the company signs and logos that are taken down and turning them into led-lit design objects, of course.
That’s at least what Finnish Character is doing. The ability of human creativity always finding light in darkness (in this case literally) [...]

Liquid Awesomeness Excels in Tech, fails in Social

Nestea just published the Liquid Awesomeness campaign site to promote its beverages. On the site, the protagonist Steve believes he can gain magical powers by enjoying Nestea products. To test these powers, the visitor / player gets to challenge Steve to different kinds of tasks, from bear-wrestling to cobra-fluting. Funny. Well developed. All well and [...]

Hotel saves environment, kills newspaper

Marriot has made a decision, that delights environmentalists but awes newspapers, such as USA Today and Wall Street Journal. The hotel chain has made a decision to discontinue its custom of offering its guests a complimentary newspaper by default, unless they specifically ask for it. Especially USA Today, the readership of which consists largely of [...]