I’ve been spending a lot of time recently lining up the concepts and frameworks for the upcoming Cloud Company book I’m writing with Teemu Arina. It is with great pleasure that I announce the arrival of the Cloud Company eBook, which outlines the central themes and arguments in the book. The work is still far from finished and that’s exactly why we invite you at this point into the discussion. You can view the book below – or download it against a tweet or Facebook mention here.
The central argument of Cloud Company is that social technologies and distributed practices – utilized on the fields of strategy formation and leadership, work and management, as well as external communications and interactions – can make an organization infinitely more agile, intelligent and responsive. Their usage thus enables an organization to anticipate, lead and exploit changes in the environment, instead of being thrown at their mercy.
Furthermore, the book sets out a practical framework for re-designing these essential functions of an organization to meet today’s needs.