http://www.samiviitamaki.com All things social in design, business & technology Wed, 08 Sep 2010 05:52:51 +0000 http://backend.userland.com/rss092 en Uniqlo does it again with Lucky Counter campaign. The fashion retailer asks people to promote their favorite Uniqlo items via Twitter against price reduction for the said item of – estimating from my experience – 0,01% per tweet. This inspired me to a small calculation: if one tweeting Briton has 126 ... http://www.samiviitamaki.com/?p=450 Sign of times (old but didn't stumble upon this until now) THE OLD VERSION (Peter Steiner, New Yorker, 1993) THE NEW VERSION (Rob Cottingham, Noise to Signal, 2010) http://www.samiviitamaki.com/?p=444 Location. The most hyped of the final frontiers. Google finds over 40 thousand hits for the word combination "location based advertising", but I have yet to see one location-based mobile app that would be widely applicable, well functioning and above all beneficial to the user (Yelp gets close but is ... http://www.samiviitamaki.com/?p=433 During the servicization-bound times we're heading, the following presentation hits the right nerve. According to the thesis, marketers should look at all marketing as service marketing: Service Logic – a new Dominant Logic for the Social Customer Relationship Marketer View more presentations from Wim Rampen. This reminds me about earlier work on service ... http://www.samiviitamaki.com/?p=411 With Lithium's latest paper this question becomes a no-brainer: the health of the community equals where CHI, the community health index is determined by five prime factors: Members Content Traffic Interaction Liveliness Let us remember though, that social media is a human business, and success in it can never be simplified to one mathematical formula - however ... http://www.samiviitamaki.com/?p=409 You didn't think you'd ever have to consider this right? We've never quite had to face a situation where people get mad at you for discontinuing a successful marketing campaign. With communities taking over brands however, this can indeed become a relevant issue, as campaigns themselves become social phenomena. Batman: ... http://www.samiviitamaki.com/?p=404 A very cool week for an occasional blogger: during the last six days close to 250.000 people have visited my blog to see my 8 ways to kill an idea post. As you're one of them, I'd like to take the opportunity to say thanks - nothing cheers you up ... http://www.samiviitamaki.com/?p=397 A light one for the weekend: one of my favorite short animated films of all time: And because this is a blog on mass participation, a remixed version: http://www.samiviitamaki.com/?p=390 Want to make your brand more human - but won't commit any human resources to the task Want to achieve something outstanding and out of this world - but require us to fit it into traditional formats Want creative media usage - but cast media budgets and types in stone a year ... http://www.samiviitamaki.com/?p=351 I wish I made this (tackfilm): http://www.samiviitamaki.com/?p=377