Carfun Footprint

Mini once again strikes us with relevant, timely but irresisitibly Mini-spirited and fun campaign. When everybody’s calculating their carbon footprints and worrying about the environment, Mini delivers a new measre, the Carfun Footprint, which is, naturally, a score derived from the amount of fun your car produces vs. the amount of environmental impact it has [...]

How to market – and not to market – to your customers

Harvard Business Review just had an interesting article on the ‘incumbent’s advantage’, the possibility of the market leader to use its customer understanding and insight to better segment and serve its customers. This action has two positive consequences: 1) the company can better unearth its customers’ needs and cost-effectively drive up usage through well targeted [...]

Collaborating for Food

Decided today to write about a phenomenon that’s pretty interesting for me as a food lover; companies collaborating with people for food related ideas. People know best what their stomach desires (although it’s not always the healthiest choice for them, which leads to the omnivore’s dilemma, about which Michael Pollan wrote a great book, by [...]

Facebook as a recruitment channel

I’m currently interested a bit in looking into Facebook as a potential recruitment channel for traditional companies. So far I haven’t found too many vivid and active recruitment communities on Facebook at least not by Finnish companies. This is rather strange, given that Facebook has characteristics that in my view make it a rather obvious [...]

Why everything is better is Sweden – or is it?

Straight-talking and direct Finns have a tradition of looking down on the discussion-oriented and social Swedes but still secretly thinking that they might have things better out there after all. Today I found that at least their future child geniuses living in the outskirts have far more inspiration power to draw from than our petite [...]

Former video rental heavyweight stumbles

“The era of the blockbuster is so over. The niche is now king, and the entertainment industry – from music to movies to TV – will never be the same.”
So begins Chris Anderson’s article “The Rise and Fall of the Hit” in 2006 Wired Magazine (the article was of course adapted from his 2006 book [...]

New challenges ahead

My last week at Sonera came to an end just yesterday and now it’s time to look ahead. On Monday I will be joining TBWA Helsinki as a partner in a new venture called DIEGO. I’m truly excited about this new challenge, as DIEGO will concentrate on all things digital and social on both strategic [...]

Get ready for the Cloud

Cloud computing is once again gaining more interest after a slight drop in interest and internet searches for the term.
The Economist ran an extensive special report on cloud computing, and the way it might and might not change the way organizations conduct their businesses. An insightful but compact glance on infrastructure, its service layer and [...]

How I ruined the election for Barack Obama

I’m sorry, so sorry. View the news report from the future here:

For all my American readers, if there are some out there: please make sure this does not become reality.