FLIRTing with the Crowds

All things social in design, business & technology

The Future of Music is in Your Pocket

We all remember stories about our favorite childhood bands reminiscing the birth of their hit songs. It usually went something like this: “this song was written on a tour bus while feeling blue about my recently ended relationship”.
The future musicians will probably be reminiscing their song-creating processes a bit differently, for example like this: “This [...]

Mini Augmented Reality Advertisement

Mini creates an ad that truly engages the viewer to co-create the ad experience. I wonder when these become commonplace (via psfk).

Google’s Mapmaker at Work

Impressive time-lapse video of Google’s Mapmaker software at work. Yet another example of how the power of crowds when harnessed properly is making this a more informed, more efficient, safer and better world for everybody (Yes, I am biased).

Gmail Gets a PDF Reader

Gmail has gotten an enhancement that just might prove to be the one of the most useful ones there is: the pdf reader. No need to download another one anymore for just viewing it (clutters your desktop annoyingly). Now if you boys at Google just add commenting, save and resend features then it will be [...]

A Tale of Two Microblogging Services

The Finnish microblogging society has over the past couple of weeks been adopting Twitter on a large scale as an alternative to our beloved Jaiku service. Some even predict the final days of Jaiku to be at hand.
The truth of course is a bit more complex. Although I’m finding more and more status updates from [...]

My FLIRT Presentation in Online Information 2008

My FLIRT Presentation in Online Information 2008 in London on 3rd December:
Online Information 2008 FLIRT model
View SlideShare presentation or Upload your own. (tags: crowdsouring collaboration)

What Makes a Good Buzz?

Me and my colleagues were pondering this question today in our weekly morning meeting and I decided to share the results here (posted in Finnish by my Colleague Riku Vassinen here). We defined buzz simply as clearly elevated levels of discussion in its different that is encouraged by media but goes on also without it, [...]

Monopoly Comes to the iPhone

Watching this video, you start getting why some claim that PSP and Nintendo DS are the past while iPhone is the future of pocket gaming (via Venture Beat):

The Major for Future Business/Technology/Art Students

Just read an enlightening article about Tim Berner Lee & Co’s Web Science Research Initiative, which is aimed at establishing the theory and practice of Web Science, an interdisciplinary field aiming to better understand the Web and teach future professionals engineer it for richer social and economic benefits. Being a joint effort backed by experts [...]

Online Information 2008 – Initial Feelings

Gave two speeches today in London’s Online Information 2008. One was on the FLIRT model and the other on the expanded FLIRT PLUS, the conception of which owes a lot to Sami Salmenkivi’s presentation on Transmedia Storytelling (can’t find that online Sami, do send me a link). The latter presentation I could have practiced a [...]

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  • Who am I?

    My name is Sami Viitamäki and I'm a partner and strategist at TBWA\ in Finland. With many years' experience in marketing, media and the internet as both a practitioner and an academic, from client as well as agency perspective, I currently help organizations to better invest their marketing resources by utilizing the full potential of the social web.
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