FLIRTing with the Crowds

All things social in design, business & technology

The End of Free Lunches

As the world lies in financial turmoil, also web startup activity is going through the motions. The Economist has in its latest issue a couple of articles to the topic. These writings very well describe the similarities and differences between the dotcom bust and present crisis, but all the same predict hard times for the [...]

Ask More From your Customers – Try Raw Materials

I’m constantly reminding that in participating your customers, one of the things you need to think about are the Tools of creation (under Tools in the FLIRT model – which is to be updated in the near future as I start my dissertation on the topic). These tools of creation can include web tools (such [...]

  • Who am I?

    My name is Sami Viitamäki and I'm a partner and strategist at TBWA\ in Finland. With many years' experience in marketing, media and the internet as both a practitioner and an academic, from client as well as agency perspective, I currently help organizations to better invest their marketing resources by utilizing the full potential of the social web.
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