Advertising = Recycling

As everybody knows, despite it being commonly cited as a ‘creative’ industry, advertising is in essence collecting, analyzing, recycling, fusing, mixing and matching existing events and phenomena in pop culture, music, current affairs, movies, great moments, comedy, horror, job, relationships – life in general.
Sometimes advertising can also be directly recycling other advertising. Or what do [...]

Recession-proof Design Business

How do you thrive when all other companies are downsizing or going bankrupt. Why, by collecting the company signs and logos that are taken down and turning them into led-lit design objects, of course.
That’s at least what Finnish Character is doing. The ability of human creativity always finding light in darkness (in this case literally) [...]

Liquid Awesomeness Excels in Tech, fails in Social

Nestea just published the Liquid Awesomeness campaign site to promote its beverages. On the site, the protagonist Steve believes he can gain magical powers by enjoying Nestea products. To test these powers, the visitor / player gets to challenge Steve to different kinds of tasks, from bear-wrestling to cobra-fluting. Funny. Well developed. All well and [...]

Hotel saves environment, kills newspaper

Marriot has made a decision, that delights environmentalists but awes newspapers, such as USA Today and Wall Street Journal. The hotel chain has made a decision to discontinue its custom of offering its guests a complimentary newspaper by default, unless they specifically ask for it. Especially USA Today, the readership of which consists largely of [...]

Launching a BMW with Augmented Reality

BMW launches their new Z4 (a beauty, although I am lukewarm to private driving)  using augmented reality. The TV ad was produced with artist Robin Rhode attaching paint sprays to the wheels of a real Z4 and driving around over a white floor. After a few rounds, joyful figures emerged:

Participation is also utilized. By printing [...]

On Writing

I, like many other people I know, like writing short stuff, but writing material longer than one page is often painful. I currently have two short-term (a section on FLIRT for one North American and one Finnish book), one mid-term (my own book about FLIRT) and one long-term (a dissertation on participation in business and [...]