FLIRTing with the Crowds

All things social in design, business & technology

On Finding Zen

I’m pretty much a classic case of the kind of attention-deficit/hyperactivity disorder. Perhaps not the clinical kind but the kind caused by the modern western society – with the overflowing abundance of things to do with our lives. I usually feel the need to try just about everything that comes in my path just for [...]

T-Mobile Continues with Engaging the Crowds

Do you think that marketing your product is something people simply can’t get excited about en masse? Sure, it works with music, movies and fashion, but never you product. Your product is boring, low-interest, utility-like – more like a mobile phone price plan. Now really, who would care?
You might have even experienced with crowdsourcing or [...]

  • Who am I?

    My name is Sami Viitamäki and I'm a partner and strategist at TBWA\ in Finland. With many years' experience in marketing, media and the internet as both a practitioner and an academic, from client as well as agency perspective, I currently help organizations to better invest their marketing resources by utilizing the full potential of the social web.
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