FLIRTing with the Crowds

All things social in design, business & technology

Hotter, colder, hotter, hotter…

Location. The most hyped of the final frontiers. Google finds over 40 thousand hits for the word combination “location based advertising”, but I have yet to see one location-based mobile app that would be widely applicable, well functioning and above all beneficial to the user (Yelp gets close but is no use in Finland). As [...]

  • Who am I?

    My name is Sami Viitamäki and I'm a partner and strategist at TBWA\ in Finland. With many years' experience in marketing, media and the internet as both a practitioner and an academic, from client as well as agency perspective, I currently help organizations to better invest their marketing resources by utilizing the full potential of the social web.
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