Eight ways to kill an idea

Sent today by a colleague (original work by Scott Campbell):

Brilliant.

Author: Sami

Currently: Partner and Strategist at TBWA\DIEGO Formerly: Customer Manager and Social Media Specialist at TeliaSonera Finland Researcher at the Helsinki School of Economics Wide experience in marketing, advertising, digital media and related fields

197 thoughts on “Eight ways to kill an idea”

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  2. If you want to make money and be creative you go into advertising. If you don’t want to make money then you can let your idea’s live in all their original glory. If you do, you work within the guidelines provided by the people paying for your party.

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  4. the second one, concerning “ideas sent by e-mail”, should come up in e-mail as a warning before sending any e-mail with an attachment to a client. Brilliant.

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