Eight ways to kill an idea

Sent today by a colleague (original work by Scott Campbell):


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  1. Brilliant. I wonder if any of those illustrations area available for purchase.

  2. Mr Fnortner

     /  November 27, 2009

    To chaz, thanks for noting the irony. The difficulty with irony and parody is that so often they are taken as reality. That is why they both work and don’t. They are not lowbrow comedy. Congrats for being “this tall” and able to ride the ride.

  3. And the truth shall set you free. It is amazing at how I’m laughing so hard at this, but it is so true.

    Don’t forget “Jealousy” and the “Glass Ceiling”!

    Great strip though, lmao.

  4. Great visual commentary.

    Also, good reality check for anyone in a leadership position.

  5. Is it unprofessional of me to say: LOOOL!
    That’s so funny and real. I’ve especially gone through a lot of Jason Xs! That’s the fastest way to kill an idea, where you have everything backing you up, but your client has no idea what creativity and marketing/advertising means and wants you to do things his/her way.

  6. I like “client thinks he’s creative” :D

  7. I love it, what a strong message that supports how dedication, commitment and perseverance are a must to become successful.

  8. This is really quite brilliant and very true as well .. The creative team at my company will totally agree with it !

    Have linked to your post via my blog as well :)

  9. Robert Rosenthal

     /  December 2, 2009

    I recommend reading “The Art of the Idea” by John Hunt, a brilliant collection of useful observations on how ideas come to be developed…or squashed, written by a professional idea man.


  10. Brilliantly executed illustrations with some very funny concepts. Well done.

  11. Katie

     /  December 3, 2009

    soooooooooo truue.

  12. Jeff

     /  December 3, 2009

    Awww, look at the poor creative person. A lot of these are bullshit. The fact is, you have to take a lot of these things into consideration when doing creative for business. I’m a creative director and deal with a lot of these every day. Guess what? It makes me better.

    If your ideas are GOOD ones, they’ll probably hold up. If they don’t stick, think of something else. It’s what you get paid to do.

  13. FANTASTIC! Should be compulsory reading for all companies!

  14. Jeff's Mum

     /  December 8, 2009

    Jeff: “Guess what? It makes me better.”

    By “better” do you mean “cynical”? Don’t elevate the opinions of countless moronical suits to some kind of healthy testing ground for ideas. The reaction of those around the creative process is often a thinly-hidden, impotent rage which they justify to themselves with the reasoning that if it’s a good idea then it can’t be destroyed. And that is what is known as complete bullshit.

  15. This was great, but would have benefited greatly from either a higher resolution andor more legible text.

  16. GrammarWoman

     /  December 10, 2009

    From a former copywriter/designer…Bravo! Too true!

  17. pettinelli

     /  December 11, 2009

    Well done..and so true.

  18. Idea ……. . Ridiculously hard to read text.

  19. Adriana

     /  December 11, 2009

    That’s a campaign… I think I saw it at AdsOfTheWorld. It’s for portugal, I think….

  20. As soon as any ‘executive’ from marketing gets a hold of it, it will be something ‘they like to see.’

  21. Glad to see the artist maintained the creative energy to finish the piece.

  22. Not only is this so true, but terribly original and unique. I loved it!

  23. The cuteness is daunting.

  24. Daunting opposition. I have an idea… wait. No, I have another idea… awww crap! I’ve got a new idea…

  25. Idea ……. . Ridiculously hard to read text.

  26. Trazz

     /  December 29, 2009

    these are great! some similar posts of marketing mishaps at listsoplenty dot com.

  27. ideas with unreadable handwrite!!

  28. Best list ever! You’re the Mac Daddy of Creativity. Love it!

  29. naught

     /  December 31, 2009

    If you want to make money and be creative you go into advertising. If you don’t want to make money then you can let your idea’s live in all their original glory. If you do, you work within the guidelines provided by the people paying for your party.

  30. Erika Whitmore

     /  January 20, 2010

    Well, I don’t know about the creativity vs. money argument — I just wanted to tell you how refreshing it is to see someone so beautiful AND talented! wish they had more men like you in America. ;-)

  31. the second one, concerning “ideas sent by e-mail”, should come up in e-mail as a warning before sending any e-mail with an attachment to a client. Brilliant.

  32. samnite

     /  January 27, 2010

    Link with HEAVY RAIN ?

  33. That’s awesome, can I use this on another site?

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  35. I feel your pain. Too many good, young ideas have met such tragic ends.

  36. AWESOME! Love it!

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  40. Oh my goodness. Will you come to the states and work with Brains on Fire. Same tribe. WELL DONE.

  41. Anonymous

     /  May 12, 2010

    Very cool graphical representation!

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