FLIRTing with the Crowds

All things social in design, business & technology

We can’t help you if you…

Posted on | November 19, 2009 | No Comments

Want to make your brand more human – but won’t commit any human resources to the task

Want to achieve something outstanding and out of this world – but require us to fit it into traditional formats

Want creative media usage – but cast media budgets and types in stone a year earlier

Want to create discussion and interest – but abandon anything emotionally charged

Want to get people participating – but prohibit participation that might ‘harm’ your brand

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Of course, in reality there are always many ways to help you. It’s just that tackling the aforementioned will get us to better results.

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  • Who am I?

    My name is Sami Viitamäki and I'm a partner and strategist at TBWA\ in Finland. With many years' experience in marketing, media and the internet as both a practitioner and an academic, from client as well as agency perspective, I currently help organizations to better invest their marketing resources by utilizing the full potential of the social web.
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