Top Performing Data-Driven Marketers Invest More in Infrastructure, Branding and Customer Relationships
Posted: May 21st, 2012 | Author: Sami | Filed under: Uncategorized | Tags: investments, The Disruption of Marketing | No Comments »
…and spend 20% above average on marketing in general.
From the book: ‘Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know’
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