I’ve been working with design, business and technology since I drew a logo for my stepdad’s company at 14. During the years, I’ve immersed myself in graphic design, fast food, fashion retail, web development, Flash programming, media analytics, PR & communications, B2B ICT services, academic research, B2C telecom marketing & sales and creative professional services – along with advisory roles in online startups.
Since November 2008 I’ve been working with disruptive brand strategy, marketing planning and digital and mobile service development for my Nordic, European and Global clients at TBWA\ – Finland’s most awarded creative agency, and one of the World’s leading network agencies.
Thirsty for knowledge, I’m schooled in three Aalto University Schools (Economics, Science & Technology and Arts, Design & Architecture), as well as in Universidad de Costa Rica (Spanish) and the Marketing Institute of Helsinki (visual communications).
I spend my free time studying the digital and service economy, games and gaming culture, behavioral neuroscience, world affairs and economics, as well as science and physics. For complete disconnection, I travel abroad for new experiences, do martial arts, scuba dive, train crossfit, run marathons and meet new people, discuss, learn about the world and make friends.