About Me
My Vision
My vision of the future is simple. It is one where anybody, anywhere in the world can share whatever they deem important with any other person or entity. Furthermore, they can do so instantly and without thinking about the technology to do that.
My Mission
My mission in this world is to help and encourage more people and organizations to share more important things amongst themselves and to do so more efficiently, with less wasted effort and better achieved results than they could without my and my networks’ expertise.
My Strategy
I have background in – and am passionate about – the areas of design, technology and business, that are all needed to make sharing possible for people and organizations. I currently invest in researching and cracking the essential issues and challenges within goal-oriented collaboration systems from these three perspectives and sharing the results with the people and organizations I work with.
The first method of achieving my goal is acting as Strategist at the World’s best advertising agency network TBWA\, where I’m proud to have the best Finnish companies as clients of TBWA\Helsinki.
The second method has to do with my academic background and work. I’m slowly but steadily building on my Master’s Thesis on crowdsourcing and collaboration and aiming for a PhD on the topic. A hard thing to accomplish alongside hectic ad agency work but nonetheless doable with some creative time management solutions (which I have yet to solve).
The third method is about embracing randomness and chaos, about jumping into just about any event or venue where collaboration and sharing is a topic, speaking at seminars, meeting people, taking up short projects and talking to experts and companies exploring the field.
Personal
My great passions besides the mentioned design, business and technology are traveling abroad to infuse scents from different cultures, trying out new things and hobbies and delving into the unexplored, no matter the subject. History, physics and psychology especially are my great interests outside directly job related topics.
I strongly believe that a healthy mind resides in a healthy body. Despite occasional extensive social outing, I run two marathons a year, train thaiboxing and brazilian jiu jitsu and go diving whenever I can.

