The FLIRT model of crowdsourcing is a model for understanding, planning and managing open collaboration for marketing and business purposes. I crafted it during my time as a researcher at the Aalto University School of Economics and have since utilized it at my work, first as Manager at TeliaSonera Finland and then as Director at TBWA\.
My thinking continues to develop through my work and the Cloud Company media project and FLIRT in its original form is a bit dated although still relevant. Check out the original FLIRT presentation here and decide for yourself:
If you’re really into the subject, you can delve into my Master’s Thesis, which is the first, and quite extensive iteration of the model: