What to do with campaigns that are too successful?

You didn’t think you’d ever have to consider this right? We’ve never quite had to face a situation where people get mad at you for discontinuing a successful marketing campaign. With communities taking over brands however, this can indeed become a relevant issue, as campaigns themselves become social phenomena. Batman: The Dark Knight campaign was, [...]

Volvo leaps into Facebook age

At a time when Facebook is already a favorite hangaround for the young and influential, Volvo has discovered a nifty way to gain attention for its recently updated S60, which will be unveiled next year in Geneva. The company hired a known artist to paint the car and recently published the piece. The interesting thing [...]

Launching a BMW with Augmented Reality

BMW launches their new Z4 (a beauty, although I am lukewarm to private driving)  using augmented reality. The TV ad was produced with artist Robin Rhode attaching paint sprays to the wheels of a real Z4 and driving around over a white floor. After a few rounds, joyful figures emerged:

Participation is also utilized. By printing [...]