How healthy is your community?

With Lithium’s latest paper this question becomes a no-brainer: the health of the community equals

where CHI, the community health index is determined by five prime factors:

Members
Content
Traffic
Interaction
Liveliness

Let us remember though, that social media is a human business, and success in it can never be simplified to one mathematical formula – however tempting that might be.

What to do with campaigns that are too successful?

You didn’t think you’d ever have to consider this right? We’ve never quite had to face a situation where people get mad at you for discontinuing a successful marketing campaign. With communities taking over brands however, this can indeed become a relevant issue, as campaigns themselves become social phenomena. Batman: The Dark Knight campaign was, [...]