FLIRTing with the Crowds

All things social in design, business & technology

How healthy is your community?

With Lithium’s latest paper this question becomes a no-brainer: the health of the community equals

where CHI, the community health index is determined by five prime factors:

Members
Content
Traffic
Interaction
Liveliness

Let us remember though, that social media is a human business, and success in it can never be simplified to one mathematical formula – however tempting that might be.

  • Who am I?

    My name is Sami Viitamäki and I'm a partner and strategist at TBWA\ in Finland. With many years' experience in marketing, media and the internet as both a practitioner and an academic, from client as well as agency perspective, I currently help organizations to better invest their marketing resources by utilizing the full potential of the social web.
  • Some links

  • Archives

  • Blogroll