How healthy is your community?

Posted: November 30th, 2009 | Author: | Filed under: The Disruption of Marketing | Tags: , , , , | 1 Comment »

With Lithium’s latest paper this question becomes a no-brainer: the health of the community equals

where CHI, the community health index is determined by five prime factors:

  1. Members
  2. Content
  3. Traffic
  4. Interaction
  5. Liveliness

Let us remember though, that social media is a human business, and success in it can never be simplified to one mathematical formula – however tempting that might be.