Hotter, colder, hotter, hotter…

Location. The most hyped of the final frontiers. Google finds over 40 thousand hits for the word combination “location based advertising”, but I have yet to see one location-based mobile app that would be widely applicable, well functioning and above all beneficial to the user (Yelp gets close but is no use in Finland). As [...]

Everything should be service

During the servicization-bound times we’re heading, the following presentation hits the right nerve. According to the thesis, marketers should look at all marketing as service marketing:
Service Logic – a new Dominant Logic for the Social Customer Relationship Marketer
View more presentations from Wim Rampen.

This reminds me about earlier work on service logic in marketing as written [...]

We can’t help you if you…

Want to make your brand more human – but won’t commit any human resources to the task
Want to achieve something outstanding and out of this world – but require us to fit it into traditional formats
Want creative media usage – but cast media budgets and types in stone a year earlier
Want to create discussion and [...]

Sometimes a great execution is already a reason to share

I wish I made this (tackfilm):

Waste isn’t good – it’s non-existent

Watched a video of Chris Anderson talk about free and the future of television this morning. That reminded me that he wrote recently on Wired that in the digital world, waste is not only good, it’s mandatory (the video doesn’t really add anything to the article in case you’re wondering).

This however brought to my mind [...]

Volvo leaps into Facebook age

At a time when Facebook is already a favorite hangaround for the young and influential, Volvo has discovered a nifty way to gain attention for its recently updated S60, which will be unveiled next year in Geneva. The company hired a known artist to paint the car and recently published the piece. The interesting thing [...]

T-Mobile Continues with Engaging the Crowds

Do you think that marketing your product is something people simply can’t get excited about en masse? Sure, it works with music, movies and fashion, but never you product. Your product is boring, low-interest, utility-like – more like a mobile phone price plan. Now really, who would care?
You might have even experienced with crowdsourcing or [...]

Launching a BMW with Augmented Reality

BMW launches their new Z4 (a beauty, although I am lukewarm to private driving)  using augmented reality. The TV ad was produced with artist Robin Rhode attaching paint sprays to the wheels of a real Z4 and driving around over a white floor. After a few rounds, joyful figures emerged:

Participation is also utilized. By printing [...]

Ask More From your Customers – Try Raw Materials

I’m constantly reminding that in participating your customers, one of the things you need to think about are the Tools of creation (under Tools in the FLIRT model – which is to be updated in the near future as I start my dissertation on the topic). These tools of creation can include web tools (such [...]