My Experience
I’m currently Partner and Strategist at Finland’s freshest but brightest internet consultancy TBWA\DIEGO. Our aim is to help companies improve their business and marketing by harnessing the full power of the web for their efforts. We naturally work with other top agencies within and outside the TBWA\ family to craft wholesome strategies that achieve growth and well-being of our clients’ businesses.
I’m also a member of the Visionaire Team at DiViA, the Finnish Digital Marketing Round Table, specializing on the trends in business and marketing and changes in communication and participation culture enabled by digital and social technologies,. Furthermore, I’m partnering in a few interesting Finnish start-ups.
I have many years’ experience in design, marketing, media and web technology. I’ve worked both as a researcher and a practitioner; in B2B as well a B2C; in both for-profit and non-profit organizations, (View my LinkedIn profile here).
My (short) manifesto
Besides understanding profit and loss accounts, I see understanding design and full the potential of today’s technology as well as insight to the changes in consumer culture as essential for the future entrepreneurs and business leaders.
We as consumers are at present bombarded by ever-increasing stream of offers through a plethora of always-on mediums. In this environment, it is an increasingly tight margin in the perceived offering that wins. However, succeeding in creating this margin has the potential of increasing your profitability substantially and break away from the competition fast. Creating this margin isn’t easy, but requires a wholesome understanding of e.g:
- How to tap into your existing and potential customer base for unearthing their existing and future needs?
- How to tap into your existing and potential customer base for improving your current offerings and coming up with new ones?
- How to build your offering and its business model in terms of product and service elements?
- How to bring your product or service to the knowledge of your customers - how to create phenomena?
- How to design and smoothen the purchase funnel both offline and online?
- How to design the brand touch points in each single point of contact?
- How to integrate your offering to the customers’ existing value generating systems?
- How to enable sharing and communal consumption in order to further enhance the value to the customer?
In todays world, I see that social technologies and the culture of participating and sharing play a key role in many of the phases described here. Me and my colleagues can help you with each step, tailored to your needs. Should you be interested in discussing more about any of the subjects, don’t hesitate to contact me at sami.viitamaki@gmail.com (this my personal email; I will direct discussions relevant to TBWA\DIEGO to my work email as deemed necessary).
Personal
My great passions besides design, business and technology are traveling abroad to infuse scents from different cultures, trying out new things and hobbies and delving into the unexplored, no matter the subject. History, physics and psychology especially are my great interests outside my job.
I strongly believe that a healthy mind resides in a healthy body. I’m a student of Kyokushinkai karate and currently train for a marathon in spring 2009.