FLIRTing with the Crowds

I am a business graduate from the Helsinki School of Economics and at the moment work as Development Manager at eChannels, TeliaSonera Finland.

I also represent 1/2 of Vork Helsinki Ltd, a marketing consultancy focusing on digital engagement and interaction with customers. Furthermore, I’m a member and a visionaire at DiViA, the Finnish digital marketing round table with emphasis on the latest trends and phenomena in the world of business and especially marketing and customer management as shaped by digital technology and communications.

Besides understanding business models and profit and loss accounts, I see understanding design and the potential of technology as well as insight to the new participatory consumer culture as essential for the future entrepreneurs and business leaders. As we as consumers are bombarded by ever increasing stream of various offers through a plethora of always-on mediums, it is an increasingly tight margin that wins the deal. That margin has to do with all of the above: naturally the substance of the offer in objective value, but also its ease of use and effortlessness of integration to our existing value-generating systems in use; the possibility for the customer’s ideas to be heard by the proposing party and, last but not least, pleasant and meaningful design of the touch point, be it on the web or in the physical world - before, during or after the actual core service. Especially, the key today are the self-expressive capabilities of the product or service as well as the ability to share this self-expression with one’s relevant reference groups.

My great passions besides design, business and technology are traveling abroad to infuse scents from different cultures, trying out new things and hobbies and delving into the unexplored, no matter the subject.

I am currently finalizing my Master’s Thesis and open to new challenges, preferably in international environments.

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