FLIRTing with the Crowds

Once you’ve set up the Focus: which business area to engage the crowds in; the people to talk to; the extent of collaboration and depth of control granted, it is time to delve into the second FLIRT element: Language.
A company’s needs are clearly not top of mind for the customers and even if you have […]

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The First element of the FLIRT model is Focus. Focus is what connects the collaboration effort to the strategy level of the firm. In the Focus phase, business goals and needs are reflected on the needs and perceptions of the customer, not forgetting to assess what is doable within the constraints of organization strategy and […]

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The FLIRT model of Crowdsourcing (which I initially outlined here), has recently reached the point that can be reached with the case material and informal discussions I’ve gathered during the winter of 06/07. Before finalizing* it, it is still essential for the framework to go through a kind of validity and relevancy check through discussions […]

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BMW launches PACE, a Pursuit Across Europe. Advergaming is not anymore a flash banner, where you try to hit the target with the product advertised. PACE is a full-length race game through the cities of Europe in 3D! The game is divided into episodes and you can (after registration) modify your BMW by buying different […]

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Some buzz has recently been generated around Jimmy Wales’s apparent move to search engine business with Wikia Search. While it has been argued that, especially with the reported gamings of Digg and similar services, introducing a human element to online search is sure to introduce also attempts to artificially work the system, others assert […]

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An excellent campaign by Fleim.fi (a Finnish youth magazine / web community promoting Christian values and viewpoint). They encourage people to make religion a more personal issue by pimping their bibles and posting them to the website where they are then rated by everybody. Paint, felt pens, cloth, glue, wire, or anything else people can […]

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“My favorite accessories: an AK-47 and the iPod!” (via BoingBoing). Just try and sue this lady over copyright infringement!
On a more serious tone, there are worrying developments abound in the market place related to copyright issues. I just today read (also in BoingBoing) about a new law being pushed in the EU that would criminalize […]

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Bumped into this in my reader yesterday. The story of course has nothing to do with Land Rover, but they had me fooled for a second, since there’s no text beside the title.

Reminds me of this very funny ad placement (click ’skip this ad’ after watching the video for a few seconds)

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The tagline of the blog is, after all, Design : Business : Technology.
Onitsuka has a very nice promo site for Onitsuka Tigers, madeofjapan. The shoe on the site consists of pics taken from japanese websites and acts as a portal to those sites. Furthermore, the shoe is built anew in different colors every time a […]

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I’m sitting in Johto Cafe with my Toshiba laptop reading news. Opposite to me are three tech guys (apparently from HP) with their HP laptop doing somehing.
I have an Apple sticker on my laptop’s lid, over the Toshiba brand. A tech guy has an Apple sticker on his laptop’s lid, over the HP brand. It’s […]

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