FLIRTing with the Crowds

Here’s an extended presentation of my FLIRT model as presented at Talentum seminar 6th February 2008. Mostly in English despite the opening slide. There’s not much text on the slides so you need to be there the next time

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Old Spice’s new campaign is genuinely self-ironic (not sure if that’s really a word in English), brave, funny and has pretty innovative co-branding (with Ferrell’s new movie, Semi-Pro); great fit with the product. Customer-participationwise, the “vote to unlock exclusive videos” is a very good idea indeed. Low-barrier to participation + great reward = lots of […]

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For everybody interested in an overview of the FLIRT model of crowdsourcing, here’s a comprehensive (but not exhaustive) checklist in slideshow format that clarifies the main points as they now stand (no examples or nothing, just plain beef):

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Steven Butterfield, Flickr co-founder, says here:
“Flickr was designed partly to market itself. There are a lot features, in place early on, that let people take their photo, upload it to Flickr and post them elsewhere, on their own Web site or their blog, which meant a lot of incoming links.”
What infinite wisdom lies in this […]

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According to Mashable, Wikia will be arriving shortly. I’ve said it before and I’ll say it again, Wikia will not be a real threat to Google any time soon. Here’s a critical assessment as seen through my FLIRT model:
Focus
Area
I see Wikia definitely as a complementary, not a substitute service to algorithm-based search engines. I myself […]

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First of all, Happy New Year 2008 to all of my readers - yes, according to Google Analytics, there still are a number of you there despite six months of near complete silence. My New Year’s Resolution is that this year there will be a lot more interesting stuff to read here in 2008 than […]

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How did I miss this: MyFootballClub.co.uk has finally (last month) reached the point its members have been waiting for since its launch last April: they have acquired a controlling stake in Ebbsfleet United! Next year, people will be controlling the doings of UK’s first truly crowd-managed sportsteam. This is very remarkable also because Ebbsfleet is […]

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The FLIRT model of crowdsourcing / collective customer collaboration is open for comments.

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