FLIRTing with the Crowds

Old Spice’s new campaign is genuinely self-ironic (not sure if that’s really a word in English), brave, funny and has pretty innovative co-branding (with Ferrell’s new movie, Semi-Pro); great fit with the product. Customer-participationwise, the “vote to unlock exclusive videos” is a very good idea indeed. Low-barrier to participation + great reward = lots of […]

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Ok, so the original ‘piracy is a crime’ video is a prime example of advertising made by old people trying to tell young people what’s cool and what’s not - which is bound to fail. The spoof is a lot better, but it’s the individual recording artists that are the most creative of the lot:
“The […]

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Normally, this is a very very serious blog, but this made me laugh today so I needed to share. Long ago me and some friends were sitting in a kebab restaurant in downtown Helsinki after a long night, wondering where kebab comes from. Conventional explanations wouldn’t do, so we invented the now infamous kebab animal, […]

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