FLIRTing with the Crowds

Here’s an extended presentation of my FLIRT model as presented at Talentum seminar 6th February 2008. Mostly in English despite the opening slide. There’s not much text on the slides so you need to be there the next time

| View | Upload your own

[Read more →]

Old Spice’s new campaign is genuinely self-ironic (not sure if that’s really a word in English), brave, funny and has pretty innovative co-branding (with Ferrell’s new movie, Semi-Pro); great fit with the product. Customer-participationwise, the “vote to unlock exclusive videos” is a very good idea indeed. Low-barrier to participation + great reward = lots of […]

[Read more →]

This is a very intriguing one indeed. Traxmeet, a virtual training community was launched some weeks ago and I’ve been eager to blog about it since then. Been busy busy busy since then, but Sunday nights are always good for blogging.
What makes this sports community especially interesting is that it is owned by Elisa, a […]

[Read more →]

I just watched the macrumors live keynote coverage from macworld full with pictures and stuff and also the video. Everything was gleaming, clean, user-friendly, well thought out - everything was working to a perfect (i)tune. The world’s most amazing (well, they say it is…) ultra portable laptop was introduced. All well and good, I thought.
Just […]

[Read more →]