FLIRTing with the Crowds

Here’s an extended presentation of my FLIRT model as presented at Talentum seminar 6th February 2008. Mostly in English despite the opening slide. There’s not much text on the slides so you need to be there the next time

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I first set up this blog just to post ideas for and discuss the topics around my master’s thesis which ended up as the FLIRT model of crowdsourcing. Just today I learned about Jeglog (since they had blogrolled me), who are doing the same thing, albeit with even more enthusiasm towards blogging about it than […]

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This is for the time being the last of my ‘FLIRT model for Crowdsourcing’ posts. If you don’t know anything about the FLIRT, is suggest you start here, and move up through Focus, Language Incentive, Rules and Tools.
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The final ‘element’ in the FLIRT model is the C4, the different groups participating in crowdsourcing. This part […]

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What’s in it for me? That’s a question everybody makes – implicitly or explicitly – when faced with a proposal to co-operate and co-create. Quite naturally, monetary incentives are widely used in crowdsourcing efforts (a few cents per HIT at amazon’s mturk; $2000 in cash and benefits for each design taken into production at threadless; […]

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Once you’ve set up the Focus: which business area to engage the crowds in; the people to talk to; the extent of collaboration and depth of control granted, it is time to delve into the second FLIRT element: Language.
A company’s needs are clearly not top of mind for the customers and even if you have […]

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The First element of the FLIRT model is Focus. Focus is what connects the collaboration effort to the strategy level of the firm. In the Focus phase, business goals and needs are reflected on the needs and perceptions of the customer, not forgetting to assess what is doable within the constraints of organization strategy and […]

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The FLIRT model of Crowdsourcing (which I initially outlined here), has recently reached the point that can be reached with the case material and informal discussions I’ve gathered during the winter of 06/07. Before finalizing* it, it is still essential for the framework to go through a kind of validity and relevancy check through discussions […]

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Hitwise’s findings in its study on participation (as reported by Reuters here) has stirred discussion on whether or not the new media is that participative after all. For those that haven’t heard about this, Hitwise found that only 0.16% of visits to web 2.0 site Flickr were to upload photos. “Participation on Web 2.0 sites […]

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Expanding on the listing on differences between closed and open innovation in Henry Chesborough’s great book, Open Innovation, I have listed below what I perceive to be the respective principles in innovation through crowdsourcing / collective customer collaboration.
The rightmost column in the listing below describes pure collective collaboration principles in relation to different aspects. […]

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The FLIRT model of crowdsourcing / collective customer collaboration is open for comments.

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